FIRST PROJECT
BARRERA'S MEXICAN FOODS
El Botanero Autentico
BACKGROUND
During my tenure with the HWGA (a non-profit organization) I learned about graphic design, marketing, and branding. A member of the organization was a food distribution company out of Los Angeles, California needing assistance to develop a brand for a new product line. This project was the catalyst to my career in graphic design.
SCOPE OF WORK
• Branding
• Product Development
Below is the brand's logo containing their "mascot" I created. "El Botanero" translated from Spanish means "The Snack Chef". Twenty-five thousand labels were printed in the first run and my career kicked off.
